simple music

I notice that as a musician i have alter egos. More often than not I'm all about incorporating as much advanced technique into my guitar playing as I possibly can. But then i have days like today where I honestly think the secret to "good" music as i see it, is to just keep it simple. 3 chords can make great music if used wisely. I dont mean the same old 1-4-5 type blues/rock/folk chords really, just cuz that all tends to sound the same, but rather im just saying to keep it basic. I think there are two major factors that make the difference between simple music that is just boring and monotonous and great music that happens to be based around simple ideas; these are rhythm and dynamics. Rhythm has so much to do with making simple music sound much more interesting, for the simple reason that by playing with the rhythym throughout a song and slightly altering it, the structure of the same piece of music can sound entirely different. Dynamics works in a similar fashion, when a song builds to high point or a climax whether it be due to more distortion on a guitar part, a different rhythym section or a vocalist getting more intense, will always make for a more interesting song than if everything remains static throughout.